The advantage of Falafel Business

8 Advantages of Running a Falafel Franchise

Share:

Modified on 12/08/2020 10:22:31 – Published on 22/12/2018 08:00:00

The humble falafel has risen in popularity over the past few years in the UK. In this article, we take a look at why the tasty foodstuff is a tempting investment and why you should consider joining a falafel franchise.

Healthy, tasty and almost addictive, falafel is quickly becoming one of the UK’s go-to options for a filling snack. Investing in a business selling falafel could be a quick ticket to profitability; here’s why you should consider the savvy move.

Advantages of running a falafel franchise

1. Falafel is becoming more and more popular in the UK. As we’ve already mentioned, it’s now a common choice for meat-eaters, veggies and vegans alike. But it’s more than just a meat alternative. It holds its own as a tasty meal with many nutritional benefits too. When compared to other veggie and vegan foods, such as tofu, falafel isn’t as divisive and isn’t perceived as belonging exclusively to vegetarians or vegans.
    
2. Consumers are becoming more adventurous. Falafel has a long history as a staple of Middle Eastern cuisine and has introduced fans to new flavours and textures. As the UK food market becomes increasingly diverse and consumers opt for more exotic foreign foods, falafel is fast becoming a favourite amongst hungry Brits.
    
3. It’s easy to cook. When you’re running a food business or restaurant, specialising in a simple dish can save you a significant amount of time and stress. Falafel is simple to prepare and can be served in a quick service environment, giving business owners the chance to welcome a high number of customers and boost their income.
    
4. There’s a gap in the market. Many restaurants serve falafel in the UK, but a high percentage of them are based in large cities, most notably London. This high concentration is mainly down to these areas having a more diverse population and a greater demand for international foods. But setting up a falafel franchise unit in other locations could be profitable too, particularly if there’s no competition.
    
5. You can boost your profitability by targeting certain demographics. Currently, falafel restaurants are particularly popular in areas with large populations of students and young professionals. Setting up a business near a university campus, for example, could give you the opportunity to make a great return on investment.
    
6. Falafel can be sold in a range of different business formats. Kebab shops offer it as an alternative to meat-heavy dishes, while chic, trendy cafes and restaurants use it to pep up salads and wraps. You can choose to open a certain type of business, depending on the principal demographic in your chosen location.
    
7. You can stay put or head out on the road. If you want to start a falafel business, you have lots of options. You could open a large, sit-down restaurant or a chilled café. Alternatively, you might prefer having the freedom to run a mobile food truck. Many van-based franchises offer low investment costs, so they’re a great option for those on a budget.
    
8. Falafel is here to stay. One of the biggest challenges facing entrepreneurs in the food industry is working out whether the latest trend is a flash in the pan or here to stay. With falafel, you don’t have to worry too much, as it’s now been around for a considerable amount of time and has proven its staying power. Still, it’s worth noting you should always choose a franchise with a great brand identity. Don’t invest in a business relying on gimmicks; go for a franchise portraying itself as a serious industry player with longevity in the market.